Absolutely Write Blog

Expert Advice for Maximizing Your Content Writing + Editing Investment

Quality Content Matters

The content marketing world is saturated with so-called content "experts" who claim to have all the answers. Unfortunately, the loudest voices often have the least amount of experience to back up what they're advising!

That's not me. With 20+ years as a writer, editor and content strategist, I've more than earned my stripes and insights when it comes to harnessing the power of the written word.

I recognize high-quality content when I see it. This blog is about helping you reap its many benefits.

Ebooks, White Papers, Reports & More ... What's the Difference?

Lindsey McCaffrey

Jun 10, 20234 min read

Ebooks, White Papers, Reports & More ... What's the Difference?

Your organization needs long-form marketing-communications content. But which format should you publish it in?

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Lindsey McCaffrey

May 23, 20233 min read

Is Your Content Marketing Team Stretched Too Thin? How Some Experts Are Overcoming Project Overload

Four "state of content marketing" reports show how content marketers are managing the burden of project overload in 2023.

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

Lindsey McCaffrey

May 1, 20237 min read

7 Stats, Zero Trustworthy Sources: My ChatGPT Experiment, Gone Awry

What happens when you ask ChatGPT for statistics? Can you trust AI-recommended data at face value? Not according to my experiment.

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

Lindsey McCaffrey

Apr 3, 20233 min read

The Risks of Asking Your Non-Writer Employees to Write Your Marketing-Communications Content

Are non-writer employees writing your business content? Learn why this can put your business operations and corporate reputation at risk.